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The Darrell Survey, also known as the Darrell Survey Company, is an American independent research firm that tracks sporting goods, with a focus on golf equipment usage. It was founded by Eddie Darrell in 1932 and is currently based in Los Angeles.
The Darrell Survey reports on golf equipment used during PGA Tour events, as well as at tournaments on the Korn Ferry Tour, LPGA, and . Darrell Survey also covers golf tours in Asia, including the Japan Golf Tour, the LPGA of Japan Tour, the PGA Tour China Series, the China LPGA Tour, and at major international amateur events.
Darrell operated the survey with his wife Virginia until his death in 1972, after which she took over. She ran it until 1980, when it was purchased by Susan Naylor, who bought the company from Eddie Darrell's widow, Virginia. The company surveys the LPGA Tour and others - about 220 tournaments a year.
Currently, the Darrell Survey Company has sports equipment polls. Darrell Survey statistics are also cited by equipment companies.
The company has representatives on the tee at each event to evaluate which equipment is being used by each golf player. The Darrell Survey also allows companies to monitor the players they are sponsoring to ensure they are using their sponsored equipment on tour. It also tracks player-worn logo visibility over the course of each event.
The Darrell Consumer Survey also tracks detailed golf equipment-usage demographics of golfers. It operates in the US, Japan, South Korea, China, and Southeast Asia (including Thailand, Malaysia, Singapore, and Indonesia).
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